IIPT panel at World Travel Market to feature Egyptian Minister of Tourism HE Mohamed Hisham Abbas Zaazou

The International Institute for Peace through Tourism (IIPT) is proud to announce that HE Mohamed Hisham Zaazou, Minister of Tourism, Egypt, will be a featured speaker at this year’s IIPT event at World Travel Market in a panel discussion on:

Building Bridges of Collaboration for Sustainable Tourism Development in the Mediterranean Region.

Other featured speakers will include: UNWTO Secretary General Dr. Taleb Rifai; HE Nayef Al-Fayez, Jordan Minister of Tourism and Antiquities; and Mr. Elhamy ElZayat, Chairman and CEO, EMECO Travel, Egypt. The panel will be moderated by HE Akel Biltaji, Special Advisor to HM King Abdullah II and Ambassador at Large for IIPT.

The Mediterranean region is the world’s most-visited destination. UNWTO projections are that it will be adding 10 million more international arrivals a year for a total of 500 million by 2030. The region is currently challenged with economic downturns in source markets, political transitions of the Arab Spring in Northern Africa, preserving natural and cultural heritage, and the impacts of climate change. The session will explore opportunities for collaborative strategies to achieve sustainable tourism development in support of the UN Millennium Development Goals; attracting visitors from new and emerging markets; and nurturing tourism, culture, the arts, and sport in promoting a “Culture of Peace” throughout the region.


The session will be held at the ExCel Center, Tuesday, November 6, from 1530 to 1630 hours in South Gallery Room 20.


IIPT is dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation; an improved quality of environment; the preservation of heritage, poverty reduction, and the resolution of conflict – and through these initiatives, help bring about a more peaceful and sustainable world. IIPT is dedicated to mobilizing travel and tourism, the world’s largest industry, as the world’s first “Global Peace Industry,” an industry that promotes and supports the belief that “Every traveler is potentially an Ambassador for Peace.”


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