Egyptian Minister of Tourism Hisham Zaazou headed a high level delegation representing Egypt at ITB Berlin 2013 that took place during the period from 6th to 10th of March 2013.
Nearly 100 exhibitors representing the most important Egyptian hotels, travel agencies, the Hotel Association, and the Travel Agents Association where exhibiting at the Egyptian pavilion covering an area of 1515 m2
It is worth mentioning that Egypt was the partner country of ITB Berlin in 2012. In this respect Egypt had taken the opportunity to maximize the coverage and promotion about the Egyptian destinations through a marketing strategy that included intensive advertising campaigns through conventional and non-conventional advertising channels as well as a public relation strategy that has been launched since the beginning of 2011. The campaign focused on wide participation in all major touristic and cultural events, the launching of press conferences and workshops.
ITB Berlin hosts around 106644 exhibitors representing 187 countries, in addition to 7000 Journalists representing 94 countries.