Egypt Tourism Authority Launches New #thisisegypt Campaign

ETPA-January1 (18)

The Egyptian Tourist Authority (ETA) has announced today the launch of a new campaign titled “This is Egypt” (#thisisegypt), to kick-start a major domestic campaign to drive growth in the tourism sector.

♦In a departure from previous ETA campaigns, #thisisegypt will be adigital-first, focusing on peer-to-peer advocacy and digital media.

In addition to the traditional advertising methods that will be undertaken by the ETA, #thisisegypt will be the first new campaign for the tourism sector since 2012.
This Is Egypt focuses on personalizing the Egyptian experience by encouraging Egyptians to celebrate and share what theyvalue most about their country on all social media platforms – and play a positive role in retelling the nation’s narrative.
The hashtag, #thisisegypt, originally began as a grass-roots movement developed by Egyptians, and was adopted by the ETA as the campaign to give all Egyptians a chance to play a role in boosting tourism by portraying an experiential and authentic image about the country to the world.
♦The three-year campaign will focus on attracting and engaging diverse audiences, with a focus on millennials who are driven by personal experience, passion and adventure. Recent studies have shown that millennials take a higher number of trips annually compared to other age groups, driven by the aforementioned factors.

♦Millennials also have the highest level of influence in their respective communities, which indirectly affects the travel decisions of their peers – upon which this campaign heavily relies.
♦The campaign will highlight Egypt’s touristic destinations into four main geographic attractions: the Nile Valley, the Red Sea Riviera, the White Mediterranean and the Western Desert. The four destinations will be promoted across different audiences and seasons based on each of the targeted markets’ unique attraction points.
♦“The #thisisegypt campaign is built for Egyptians, by Egyptians,” said Egypt’s Minister of Tourism Hisham Zaazou. “Now more than ever we want all Egyptians to explore our country and share their positive visuals, and help reshape Egypt’s image to the world.”
The campaign comes as Egypt continues to work around the clock to enhance safety and security procedures to ensure the well-being of all travelers.

♦The country recently passed an assessment by the International Civil Aviation Organization (ICAO) with inspectors from Russian, Dutch, Emirati and Italian airlines, and is also collaborating with delegations from the United Kingdom, Germany and Russia to implement the strongest security measures possible. As it launches the #thisisegypt campaign, Egypt has pledged to do all that is possible to provide all visitors – internal and external – with a safe and enjoyable experience in the country.
♦The domestic campaign will be followed with another extensive GCC and international campaign at a later stage.

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About The Egyptian Tourist Authority
Egyptian Tourist Authority was established in March 1981, by presidential decree No. 134 endorsing a recommendation by the Minister of Tourism.

♦ The Authority is dedicated to promoting Egypt as a first class tourist destination, in line with the rise of tourism marketing as an independent discipline and the emergence of new tourism promotion tools.

♦ The Authority responded to the increasing competition in the travel and tourism industry, by adopting an advanced structure capable of dynamically dealing with the situation.

♦The completion is due to the rising number of new attractive destinations, budget airlines and the huge progress made by the airlines industry.

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India By The Nile Festival in Egypt

Cairo: Unfazed by political unrest in Egypt, India will launch the second edition of a mega cultural extravaganza, including a Bollywood musical, to showcase vibrant bilateral ties and make the relationship more dynamic.
“I think a festival like this gets a lot of visibility and demonstrates that India has taken a major initiative here. That generates goodwill, both at the official level and amongst the public,” India’s Ambassador to Egypt Navdeep Suri told PTI ahead of the “India by the Nile” festival this week.
The festival, running from April 1-20, will have a grand opening with Bollywood Love Story- A Musical at the Opera House from the April 3 to 6, and will see more than 35 Indian dancers performing to the much-loved music of Indian cinema.
The musical will also travel to three major Egyptian cities namely Alexandria, Hurghada and Luxor. The festival is being held for the second consecutive year in Egypt.
Suri said events like these make the relationship between one of the leading emerging economies, India, and the largest country in the Middle East, Egypt, more “dynamic and vibrant”.
Asked about the timing of the festival with political unrest in Egypt, Suri said, “We are aware, of course, about the various incidents of violence but as residents of Egypt, we also see the extent to which daily life continues normally.”
“We have always enjoyed close ties with Egypt and there is a genuine fondness for Indian culture amongst the Egyptian people. But we can’t get complacent and take things for granted. The festival is part of the embassy’s pro-active approach to reach out to the Egyptian public and to promote cultural understanding,” he said.
Suri said Bollywood was quite popular in Egypt and for this reason a number of Bollywood-themed events were planned in the festival, including the big Bollywood-style musical and the participation of Shabana Azmi and Javed Akhtar.
“We are keen to convey a more composite picture of Indian culture, to tell our Egyptian friends that there is more to India than Bollywood. And so we have Kathak dance, Rajasthani foil music, conversations among writers, cuisine and much more,” he said.
The Ambassador stressed that India stands to gain from engaging with Egypt by helping it build institutions of democracy and investing in the economic sector.
“We have a number of economic cooperation projects in the pipeline and work continuously to enhance trade and investment flows,” he said.

@ http://zeenews.india.com/news/nation/india-to-launch-mega-cultural-fest-in-egypt_921309.html

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Classic Egypt back on map as FCO relaxes advice for tourists visiting Luxor and Aswan

British tourists wishing to visit the Valley of the Kings, home to Tutankhamun’s famous tomb, can once again do so safe in the knowledge that they will be covered by travel insurance after the British government relaxed long-standing advisories.

The FCO is still warning against all but essential travel to a large part of the country including Cairo and the North Sinai but destinations such as Luxor, Aswan and the Abu Simbel temples in Nubia are back on the map.

A spokesperson for the FCO said: ‘We continue to urge British nationals already in Egypt to follow the instructions of the local authorities and obey curfews where they are in place. There remains a high threat from terrorism throughout Egypt. This has not changed.’

They continued: ‘As always, the safety of British nationals is a priority. We continue to follow developments carefully, and keep our travel advice under continuous review.

‘British nationals should continue to monitor FCO travel advice closely for any updates and stay away from any demonstrations or protests.’

Speaking at a holiday industry conference in London last week, Egypt’s minister of tourism Hisham Zaazou told journalists: ‘More than 18 countries have lifted the travel advisory on Luxor and Aswan. As soon as the FCO revises its travel advice for the UK, we will work tirelessly with our valued media, travel agent and tour operator partners to communicate that the whole of Egypt is open.’

http://www.dailymail.co.uk/travel/article-2500039/Egypt-map-FCO-relaxes-advice-tourists-Luxor-Aswan.html#ixzz2kdoGTpIN

Lavrov hopes to restore tourism cooperation with Egypt

Egypt

 

 

 

Moscow is confident that the scale of tourism cooperation with Egypt will be restored after the lift of the state of emergency in that country, the Voice of Russia correspondent Ksenya Melnikova reports.

“We have agreed on the intensive development of dialogue on tourism. This is an extremely important area of our relations and part of stabilization efforts in Egypt; as I understand, the lift of the state of emergency regime which occurred yesterday can restore the scale of tourism cooperation. I am absolutely positive about that,” Russian Foreign Minister Sergei Lavrov told a press conference after his negotiations in Cairo.

Voice of Russia 
Read more: http://voiceofrussia.com/news/2013_11_14/Lavrov-hopes-to-restore-tourism-cooperation-with-Egypt-after-state-of-emergency-is-over-6248/

Minister of Tourism said : Egypt open for tourism

Egypt

 

 

Egypt will end its state of emergency and lift all curfews in the country by November 14, according to Egypt’s Minister of Tourism Hesham Zaazou Speaking at World Travel Market at London’s Excel, he said, ‘Over 18 countries have now lifted their negative travel advice to key regions of the Red Sea, Luxor and Aswan. Egypt’s compass is now pointing in the right direction.’

Apart from the Red Sea resorts, the UK government currently advises against all but essential travel to most of Egypt including Luxor and Aswan, but the Minister hopes this is reviewed and expects to meet with the Foreign Office in the coming days.

 

Following this summer’s revolution and subsequent protests, Egypt has seen a huge drop in tourist arrivals. ‘It’s been a challenging time as over 4 million Egyptians work in tourism,’ he said. ‘In the last week of September, we saw a drop of 90% compared to last year which is huge. However, while the media has focused on negative images of Cairo, I want to stress that not one single tourist has been targeted.’

 

As part of the mission to win back tourists, the tourist board has launched their ‘Egypt Now’ initiative with live streams of key tourist hot spots in Egypt available on their website, as well as an ‘Egypt Travel’ mobile application  for visitors to plan their holiday.

 

‘One million British tourists visited Egypt last year and 1.46 million in 2010. We must be doing something right and we’re adamant we can retrieve these figures.’Blue hole entrance

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Egyptian Tourist Authority reassures travel industry at WTM 2013

During a press conference at World Travel Market (WTM) on Monday 4th November, Egypt’s Minister of Tourism, Mr. Hisham Zaazou, gave an update on the current situation in Egypt and the tourist authority’s plans for 2014. Mr. Zaazou stated, “More than 18 countries have lifted the travel advisory on Luxor and Aswan.” “Egypt ranks amongst the top destinations in the area; over a third of UK visitors have been to the country three times or more. Currently we are ranked as the top tourist destination across the Middle East and North Africa, accounting for up to 21.5% and 37.6% of tourism respectively. As soon as the FCO revises its travel advice for the UK, we will work tirelessly with our valued media, travel agent and tour operator partners to communicate that the whole of Egypt is open,” he continued. Looking ahead, Mr. Zaazou commented, “We’re embracing real-time online communications by utilising the latest visual technologies such as webcams and mobile apps to show exactly what is happening on the ground in Egypt now.

“2014 will bring a renewed and reinvigorated interest in Egypt as the ideal medium-haul historical, cultural and beach destination for British and Irish travellers. The destination’s abundance of world-class tourism attractions will again see travellers choosing Egypt for their holidays year-round,” he concluded.In 2014, the Egyptian Tourist Authority (ETA) will be undertaking a vigorous programme of education to ensure that the UK travel industry is kept up to date on all the latest tourism developments in Egypt. The UK team led by Omayma El Husseini, Director UK & Ireland, will develop and activate a strategic mix of tactical travel trade and consumer marketing campaigns to promote the destination’s abundance of world-class tourism attractions.

What’s new in 2014?
New developments in 2014 include:

  • El Gouna Water sports Complex Set to be one of the world’s largest cable water parks, the new complex will combine world-class water sports facilities with a new leisure and entertainment venue.
  • Ancient Sands Golf Resort, opening April 2014
  • Orascom Development is opening a new five-star, luxury apartment hotel as part of the new Ancient Sands Golf Resort. The hotel complex will offer 261 apartments in total, with 114 apartments opening with the hotel in April 2014.
  • Ritz-Carlton Hotel , Cairo will welcome a new Ritz Carlton Hotel in 2014.

Tourism minister sounds optimistic about Egypt tourism

hisham zaazou Tourism Minister Hisham Zaazou said he is optimistic that tourist rates in Egypt will return to normal.Many nations have dropped their travel warnings against traveling to Egypt,” he said in a press conference held on the sideline of his participation in the World Travel Market 2013, which is held in London on Nov. 4-7 That will help in restoring the normal rates of tourism after many nations have issued their travel warnings in the wake of the June 30 revolution,” he said.He acknowledged the country has suffered from setbacks in tourism.

The tourist rates decreased by 35 percent in July compared to the same month last year, the minister said, adding the number of tourists continued to decrease till reaching 90 percent in September.The minister criticized the bleak and negative image that is being portrayed by some media outlets regarding the latest developments in Egypt.

Message from Andy & Debbie McKnight for ETA Chairman

Dear Chairman.
My wife & I (both British Sub Aqua Club divers) have just returned home to Cyprus from Dahab where we enjoyed an eight day diving holiday with Desert Divers.  Before travelling to Dahab we had been quite concerned regarding the civil unrest that had made up most of the media reporting relating to Egypt in the weeks prior to our departure.  We need not have worried, as there was not a trace of tension in the air for the duration of our holiday.  We felt safer walking through the streets of Dahab at night than we would have done on many streets in London.

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We were met at Sharm El Sheikh airport by the shuttle bus from Blue Beach Club Hotel and transported to that hotel very efficiently despite the many police roadside checks en route.  Setting aside a mix-up with our room on arrival, we enjoyed the first of many restful nights at the hotel.  Our room mix-up was sorted out the very next morning with efficiency and courtesy and after a welcome breakfast, we went to along Desert Divers to deliver our dive kit and sort out the registration formalities with Tanis Newman, the proprietor.
The dive guides, Mahmoud (or Barracuda) and Khalid were helpful, efficient and accommodating.  Of the dive sites 95% were everything we had been expecting and more, with the one exception being Bannerfish Bay. My wife, a keen underwater photographer, was in her element and I got to see some very impressive walls, the next best things to wrecks for me.

Dahab
As always, we found the Egyptian people to be most friendly and helpful, although the restaurant “hustlers” and shopkeepers along the seafront were somewhat too persistent at times, but it was always good-natured banter.  We sympathize with them for their predicament given that the resort in general was obviously suffering from a severe shortage of tourists and wish for them a return to normality as soon as possible.
Full marks to Egyptair, especially on our return trip to Cyprus.  We left our hotel in Dahab at 10:00 hrs. and opened our own front door in Larnaka just eight hours later, with all our luggage accounted for and without having to worry about retrieving and re-checking it in at Cairo.
Our thanks also go to the civil and tourist police for their re-assuring presence during our holiday, we did not feel that it was in any way intrusive at any time.
Would we go back?  You bet, in fact, the “return fixture” is already in the planning stages.
Andy (& Debbie) McKnight.Cyprus Sub Aqua Club.BSAC Branch 2496.

windsurfing in Dahab Jeep Safari 08__DI0066

A message From the Minister of tourism in Egypt

The official message of H.E. HISHAM ZAAZOU, Egypt’s Minister of Tourism. The Message is addressed to the tour operators (Egypt’s professional partners).
on the official YouTube Channel hisham Zaazou

Hisham Zaazuo the Minister of Tourism Resigned 1st July

Each of the Minister of Tourism, Environment,Communication and the Minister of State for Parliamentary and Legal Affairs resigned  formally to the Council of Ministers to submit it to the presidency.

In protest at the poor performance of the institution of the presidency and not dealing with the will of the people and not to pay attention to events that fill the areas of Egypt .

hisham Zaazou