Tour d’Afrique, 90-day Cycling Tour, Kicks off in Cairo

 

Cairo, Egypt; 26 January 2016 – The Egypt Tourism Authority (ETA) has announced today that Tour d’Afrique, the trans-continental cycling tour, kicked off in Egypt on January 15, 2016. Covering almost 12,000 km in four months, this is the 14th edition of the Tour d’Afrique – a test of mind, body, and bicycle. Starting at the Pyramids,

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under the watchful eyes of the immortal Sphinx,

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the cyclists are heading south along the Red Sea and the Nile River in Egypt, visiting the famous sites of Luxor, Aswan and Abu Simbel, before entering Sudan via a new land crossing.

“Entering its 14th year, Tour d’Afrique has been a pivotal touristic event for Africa,” said Egypt’s Minister of Tourism Hisham Zaazou. “All participants will gain an unforgettable, scenic experience – starting at the oldest and most iconic place in the world – all while challenging themselves to cycle across our diverse continent. We are honored to kick off the event in Egypt, and look forward to welcoming the participants as they pass through our sites in Luxor, Aswan, and Abu Simbel.”

The trans-African crossing from Cairo to Cape Town has been one of the world’s ambitious journeys ever since Cecil Rhodes’ 19th century dream of connecting South Africa and Egypt by rail. Since then, the route has become an iconic goal for global adventurers. Cyclists will travel along the Nile past ancient temples, through the Sudanese desert, and up and down the biblical landscapes of Ethiopia’s rugged Simian Mountains. After crossing the Equator in Kenya, they will pedal past legendary Mount Kilimanjaro, to Lake Malawi, Victoria Falls, and along the edges of the Kalahari and Namib deserts, en route to the finish of their epic journey in Cape Town, South Africa.Untitled3333

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Egypt Tourism Authority Launches New #thisisegypt Campaign

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The Egyptian Tourist Authority (ETA) has announced today the launch of a new campaign titled “This is Egypt” (#thisisegypt), to kick-start a major domestic campaign to drive growth in the tourism sector.

♦In a departure from previous ETA campaigns, #thisisegypt will be adigital-first, focusing on peer-to-peer advocacy and digital media.

In addition to the traditional advertising methods that will be undertaken by the ETA, #thisisegypt will be the first new campaign for the tourism sector since 2012.
This Is Egypt focuses on personalizing the Egyptian experience by encouraging Egyptians to celebrate and share what theyvalue most about their country on all social media platforms – and play a positive role in retelling the nation’s narrative.
The hashtag, #thisisegypt, originally began as a grass-roots movement developed by Egyptians, and was adopted by the ETA as the campaign to give all Egyptians a chance to play a role in boosting tourism by portraying an experiential and authentic image about the country to the world.
♦The three-year campaign will focus on attracting and engaging diverse audiences, with a focus on millennials who are driven by personal experience, passion and adventure. Recent studies have shown that millennials take a higher number of trips annually compared to other age groups, driven by the aforementioned factors.

♦Millennials also have the highest level of influence in their respective communities, which indirectly affects the travel decisions of their peers – upon which this campaign heavily relies.
♦The campaign will highlight Egypt’s touristic destinations into four main geographic attractions: the Nile Valley, the Red Sea Riviera, the White Mediterranean and the Western Desert. The four destinations will be promoted across different audiences and seasons based on each of the targeted markets’ unique attraction points.
♦“The #thisisegypt campaign is built for Egyptians, by Egyptians,” said Egypt’s Minister of Tourism Hisham Zaazou. “Now more than ever we want all Egyptians to explore our country and share their positive visuals, and help reshape Egypt’s image to the world.”
The campaign comes as Egypt continues to work around the clock to enhance safety and security procedures to ensure the well-being of all travelers.

♦The country recently passed an assessment by the International Civil Aviation Organization (ICAO) with inspectors from Russian, Dutch, Emirati and Italian airlines, and is also collaborating with delegations from the United Kingdom, Germany and Russia to implement the strongest security measures possible. As it launches the #thisisegypt campaign, Egypt has pledged to do all that is possible to provide all visitors – internal and external – with a safe and enjoyable experience in the country.
♦The domestic campaign will be followed with another extensive GCC and international campaign at a later stage.

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About The Egyptian Tourist Authority
Egyptian Tourist Authority was established in March 1981, by presidential decree No. 134 endorsing a recommendation by the Minister of Tourism.

♦ The Authority is dedicated to promoting Egypt as a first class tourist destination, in line with the rise of tourism marketing as an independent discipline and the emergence of new tourism promotion tools.

♦ The Authority responded to the increasing competition in the travel and tourism industry, by adopting an advanced structure capable of dynamically dealing with the situation.

♦The completion is due to the rising number of new attractive destinations, budget airlines and the huge progress made by the airlines industry.

India By The Nile Festival in Egypt

Cairo: Unfazed by political unrest in Egypt, India will launch the second edition of a mega cultural extravaganza, including a Bollywood musical, to showcase vibrant bilateral ties and make the relationship more dynamic.
“I think a festival like this gets a lot of visibility and demonstrates that India has taken a major initiative here. That generates goodwill, both at the official level and amongst the public,” India’s Ambassador to Egypt Navdeep Suri told PTI ahead of the “India by the Nile” festival this week.
The festival, running from April 1-20, will have a grand opening with Bollywood Love Story- A Musical at the Opera House from the April 3 to 6, and will see more than 35 Indian dancers performing to the much-loved music of Indian cinema.
The musical will also travel to three major Egyptian cities namely Alexandria, Hurghada and Luxor. The festival is being held for the second consecutive year in Egypt.
Suri said events like these make the relationship between one of the leading emerging economies, India, and the largest country in the Middle East, Egypt, more “dynamic and vibrant”.
Asked about the timing of the festival with political unrest in Egypt, Suri said, “We are aware, of course, about the various incidents of violence but as residents of Egypt, we also see the extent to which daily life continues normally.”
“We have always enjoyed close ties with Egypt and there is a genuine fondness for Indian culture amongst the Egyptian people. But we can’t get complacent and take things for granted. The festival is part of the embassy’s pro-active approach to reach out to the Egyptian public and to promote cultural understanding,” he said.
Suri said Bollywood was quite popular in Egypt and for this reason a number of Bollywood-themed events were planned in the festival, including the big Bollywood-style musical and the participation of Shabana Azmi and Javed Akhtar.
“We are keen to convey a more composite picture of Indian culture, to tell our Egyptian friends that there is more to India than Bollywood. And so we have Kathak dance, Rajasthani foil music, conversations among writers, cuisine and much more,” he said.
The Ambassador stressed that India stands to gain from engaging with Egypt by helping it build institutions of democracy and investing in the economic sector.
“We have a number of economic cooperation projects in the pipeline and work continuously to enhance trade and investment flows,” he said.

@ http://zeenews.india.com/news/nation/india-to-launch-mega-cultural-fest-in-egypt_921309.html

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Replica Tutankhamun tomb set to open in Luxor

A painstakingly accurate replica of King Tut’s tomb is set to open in EgyptLuxor

Its existence will present visitors with the moral dilemma of paying to see the original tomb or helping to preserve its future existence by visiting the facsimile version instead. 

The Supreme Council of Antiquities commissioned carefully-crafted replicas of the tombs of Seti I, Nefertari and Tutankhamun back in 2009.

The move was a bid to stave off further irreparable damage caused by decades of tourists flocking to see the boy king’s burial chamber and other ancient tombs.

Wall painting of Tutankhamun flanked by Anubis and Hathor
Changes in temperature and humidity, say experts, is causing the intricately painted plaster to crumble away from the walls. Visitors could soon be completely banned from entering them

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A Madrid-based company, Factum Arte, which has worked with museums all over the world to produce facsimiles of endangered art, used high-tech 3D scanners to create the replica of King Tut’s tomb in a process that has taken several years to complete.

November will see the new version of the tomb of Tutankhamun installed just outside Howard Carter’s house, around half a mile from where the original lays in Luxor‘s Valley of the Kings.

Howard Carter and Lord Carnarvon at Opening of King Tutankhamun's Tomb

On November 4th 1922, after years of toiling away in the Valley of the Kings, British archaeologist Howard Carter sensationally discovered Tutankhamun’s tomb and revealed one of the most significant Egyptian excavations of all time.

The fascination with Carter’s story and the perpetual promise of more discoveries has seen tourists pouring into the sun-drenched site although there has been a significant dip in tourism this year as the country has suffered from ongoing political protests.

One of the Factum Arte team, Briton Adam Lowe, is hopeful that the replica will become as popular as the orginal as visitors ‘become part of the force that protects it [the original] rather than a force that is leading to its destruction.’

He told the BBC: ‘They will have the thrill of visiting something they know is 3,000 years old and they have the guilt of knowing, as they look at it, that their presence is part of the reason why it won’t be there in another 100 years’ time.’

Source: dailymail

Classic Egypt back on map as FCO relaxes advice for tourists visiting Luxor and Aswan

British tourists wishing to visit the Valley of the Kings, home to Tutankhamun’s famous tomb, can once again do so safe in the knowledge that they will be covered by travel insurance after the British government relaxed long-standing advisories.

The FCO is still warning against all but essential travel to a large part of the country including Cairo and the North Sinai but destinations such as Luxor, Aswan and the Abu Simbel temples in Nubia are back on the map.

A spokesperson for the FCO said: ‘We continue to urge British nationals already in Egypt to follow the instructions of the local authorities and obey curfews where they are in place. There remains a high threat from terrorism throughout Egypt. This has not changed.’

They continued: ‘As always, the safety of British nationals is a priority. We continue to follow developments carefully, and keep our travel advice under continuous review.

‘British nationals should continue to monitor FCO travel advice closely for any updates and stay away from any demonstrations or protests.’

Speaking at a holiday industry conference in London last week, Egypt’s minister of tourism Hisham Zaazou told journalists: ‘More than 18 countries have lifted the travel advisory on Luxor and Aswan. As soon as the FCO revises its travel advice for the UK, we will work tirelessly with our valued media, travel agent and tour operator partners to communicate that the whole of Egypt is open.’

http://www.dailymail.co.uk/travel/article-2500039/Egypt-map-FCO-relaxes-advice-tourists-Luxor-Aswan.html#ixzz2kdoGTpIN

Lavrov hopes to restore tourism cooperation with Egypt

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Moscow is confident that the scale of tourism cooperation with Egypt will be restored after the lift of the state of emergency in that country, the Voice of Russia correspondent Ksenya Melnikova reports.

“We have agreed on the intensive development of dialogue on tourism. This is an extremely important area of our relations and part of stabilization efforts in Egypt; as I understand, the lift of the state of emergency regime which occurred yesterday can restore the scale of tourism cooperation. I am absolutely positive about that,” Russian Foreign Minister Sergei Lavrov told a press conference after his negotiations in Cairo.

Voice of Russia 
Read more: http://voiceofrussia.com/news/2013_11_14/Lavrov-hopes-to-restore-tourism-cooperation-with-Egypt-after-state-of-emergency-is-over-6248/

Minister of Tourism said : Egypt open for tourism

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Egypt will end its state of emergency and lift all curfews in the country by November 14, according to Egypt’s Minister of Tourism Hesham Zaazou Speaking at World Travel Market at London’s Excel, he said, ‘Over 18 countries have now lifted their negative travel advice to key regions of the Red Sea, Luxor and Aswan. Egypt’s compass is now pointing in the right direction.’

Apart from the Red Sea resorts, the UK government currently advises against all but essential travel to most of Egypt including Luxor and Aswan, but the Minister hopes this is reviewed and expects to meet with the Foreign Office in the coming days.

 

Following this summer’s revolution and subsequent protests, Egypt has seen a huge drop in tourist arrivals. ‘It’s been a challenging time as over 4 million Egyptians work in tourism,’ he said. ‘In the last week of September, we saw a drop of 90% compared to last year which is huge. However, while the media has focused on negative images of Cairo, I want to stress that not one single tourist has been targeted.’

 

As part of the mission to win back tourists, the tourist board has launched their ‘Egypt Now’ initiative with live streams of key tourist hot spots in Egypt available on their website, as well as an ‘Egypt Travel’ mobile application  for visitors to plan their holiday.

 

‘One million British tourists visited Egypt last year and 1.46 million in 2010. We must be doing something right and we’re adamant we can retrieve these figures.’Blue hole entrance

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Hisham Zaazuo the Minister of Tourism Resigned 1st July

Each of the Minister of Tourism, Environment,Communication and the Minister of State for Parliamentary and Legal Affairs resigned  formally to the Council of Ministers to submit it to the presidency.

In protest at the poor performance of the institution of the presidency and not dealing with the will of the people and not to pay attention to events that fill the areas of Egypt .

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Egypt Participating at ITB Berlin 2013

Egyptian Minister of Tourism Hisham Zaazou headed a high level delegation representing Egypt at ITB Berlin 2013 that took place during the period from 6th to 10th of March 2013.

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Nearly 100 exhibitors representing the most important Egyptian hotels, travel agencies, the Hotel Association, and the Travel Agents Association where exhibiting at the Egyptian pavilion covering an area of 1515 m2

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It is worth mentioning that Egypt was the partner country of ITB Berlin in 2012. In this respect Egypt had taken the opportunity to maximize the coverage and promotion about the Egyptian destinations through a marketing strategy that included intensive advertising campaigns through conventional and non-conventional advertising channels as well as a public relation strategy that has been launched since the beginning of 2011. The campaign focused on wide participation in all major touristic and cultural events, the launching of press conferences and workshops.

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ITB Berlin hosts around 106644 exhibitors representing 187 countries, in addition to 7000 Journalists representing 94 countries.

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10 Things not to miss in Egypt

1 The pyramids

It would be a travel-weary soul indeed who failed to be impressed by the spectacles of Giza, the only survivors of the seven wonders of the ancient world. It took teams of 10,000 workers they have non-farming months of 20 years to build each pyramid and they are awesome. Although climbing the pyramids is no longer permitted, you can walk right around them, take a camel ride between them and even go inside to the main chambers (providing you don’t suffer from claustrophobia as the entry tunnela are narrow, steep and hot). By contrast, the nearby Sphinx is, as English playwright Alan Bennett observed, like meeting someone famous who turns out to be smaller than you might have imagined from seeing them on TV or in photographs.

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2 Egyptian Museum in Cairo

You could spend a month in this vast, fusty and cavernous museum and barely scratch the surface. Highlights include the Tutankhamun Galleries with everything from clothes, funerary couches, golden sarcophagi and statues to canopic jars containing the boy king’s internal organs. Tut’s death mask, 11kg of solid gold with details in lapis lazuli, obsidian and quartz, completes the sensory overload. Don’t miss the royal mummy room with 11 of Egypt’s most celebrated rulers laid out for the passing parade, or the animal mummy exhibit where royal pets from cats and dogs to crocodiles are preserved. The ancient Egyptian jewellery room is also astonishing, particularly for the inspiration it has provided modern jewellers with lots of seashell and star?sh motifs.

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3 Old Cairo

The history of the Coptic Church is tied to the history of Christian monasticism. The ancient tradition of monasticism continues to be practiced in Egypt and offers a great opportunity to visit Coptic monasteries, such as the monastery of St Simeon in AswanSt Anthony and St Paul Monasteries in the Red Sea mountains, and Deir Al-Kashef Monastery, an early Coptic monastery in the Western Desert. Some of Egypt’s churches also rank among the oldest Christian landmarks in the world, such as the church of the virgin in Asyut and the Coptic Cathedral of St. Mark in Alexandria.Several churches and monasteries also mark the Holy Family Journey trail as described in the Bible. Take an angle’s advice and “Arise, and take the young child and his mother, and flee into Egypt.”

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4 Khan Al-Khalili

Cairo’s bustling central market since the 14th century, it meanders across countless alleys. In the midst of all the touts and tat, this is a great place to pick up souvenirs as long as you’re prepared to bargain. Take a break at Fishawi’s Cofee house, which claims not to have shut in 200 years except in the mornings during Ramadan when everyone is fasting. And try fateer from the stall that has “Egyptian pancakes” written on the wall.

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5 A ride on the Nile

A felucca ride on the Nile is the best way to escape the hustle on land. We took a two-hour sunset cruise in Luxor, but there are full-day and even week-long cruises on these time-honoured Nile sailing boats. Longer cruises usually head up-river from Aswan — the strong current keeps you moving even when the wind drops.

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6 Luxor Museum
If Cairo’s museum is old-school, the Luxor Museum is new age, with multi- media presentations and well-documented exhibits. There are mummies (including one thought to be the mummy of Rameses I) and statues aplenty, but we delighted in the everyday objects including sandals, a quiver of arrows and even a slingshot from Tutankhamun’s tomb.
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7 Luxor
Allow at least a couple of days to explore the temples and tombs of Luxor . Anything less and you’ll end up with pharaonic fatigue not able to tell a sphinx from a scarab. Karnak and Luxor temples are the highlights of the East Bank in the actual city of Luxor, while on the West Bank you can visit the underground tombs of The Valley of the Kings (including Rameses II and Tutankhamun), the temple of Hatshepsut, the queen who ruled ?rst as regent and then as pharaoh, even to the extent of dressing as a man, the twin pillars of the Colossi of Memnon and the tombs of the Valley of the Queens. It gets very hot in these parts, so start early, wear sunscreen and take plenty of water.

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8 Alexandria’s waterfront walk
A stroll along the Corniche in Alexandria, two hour’s drive north of Cairo, provides a pleasant respite from antiquity overload. The fishing boats place you firmly on the Mediterranean and the Alexandrian Bibliotheca (library) is a modern architectural wonder worth visiting. Stroll down the seafront to see the Hotel Cecil where Lawrence Durrell stayed when he came to Alexandria in 1942 and later immortalised in the Alexandria Quartet. Somewhat incongruously, it’s now a Sofitel.
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9 Oriental cuisine 
From dips such as baba ganouj and homous to salads including tabbouleh and fattoush and chickpea-based felafel, it’s almost impossible to eat badly in Egypt. We fell in love with fattah, a slow-roasted lamb dish with a rich tomato sauce, and hamam, pigeon stu?ed with spiced rice. Sweet-tooths are well catered for, with honey-sodden pastries ?avoured with rosewater and pistachios, pinenuts, almonds and cashews. Though most Egyptians don’t drink alcohol, beer is easy to come by (a bit harder during Ramadan). Egypt also has an emerging wine industry producing creditable wines under licence to French winemakers. Wine and spirits are mainly available in the tourist hotels. There’s also an astonishing array of juices, from limoon (lemon) and rumman (pomegranate) to karkadai (hibiscus flower).

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10 A dip in the Red Sea 

The Red Sea is justifiably famous for the spectacular coral reefs and more than 1000 species of making it a diving and snorkeling paradise. Many Egyptians and tourists base themselves in the resort town of Sharm el Sheikh on the point of the Sinai Peninsula and explore Ras Mohammed National Park, 20km to the west.

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