Egyptian Tourist Authority reassures travel industry at WTM 2013

During a press conference at World Travel Market (WTM) on Monday 4th November, Egypt’s Minister of Tourism, Mr. Hisham Zaazou, gave an update on the current situation in Egypt and the tourist authority’s plans for 2014. Mr. Zaazou stated, “More than 18 countries have lifted the travel advisory on Luxor and Aswan.” “Egypt ranks amongst the top destinations in the area; over a third of UK visitors have been to the country three times or more. Currently we are ranked as the top tourist destination across the Middle East and North Africa, accounting for up to 21.5% and 37.6% of tourism respectively. As soon as the FCO revises its travel advice for the UK, we will work tirelessly with our valued media, travel agent and tour operator partners to communicate that the whole of Egypt is open,” he continued. Looking ahead, Mr. Zaazou commented, “We’re embracing real-time online communications by utilising the latest visual technologies such as webcams and mobile apps to show exactly what is happening on the ground in Egypt now.

“2014 will bring a renewed and reinvigorated interest in Egypt as the ideal medium-haul historical, cultural and beach destination for British and Irish travellers. The destination’s abundance of world-class tourism attractions will again see travellers choosing Egypt for their holidays year-round,” he concluded.In 2014, the Egyptian Tourist Authority (ETA) will be undertaking a vigorous programme of education to ensure that the UK travel industry is kept up to date on all the latest tourism developments in Egypt. The UK team led by Omayma El Husseini, Director UK & Ireland, will develop and activate a strategic mix of tactical travel trade and consumer marketing campaigns to promote the destination’s abundance of world-class tourism attractions.

What’s new in 2014?
New developments in 2014 include:

  • El Gouna Water sports Complex Set to be one of the world’s largest cable water parks, the new complex will combine world-class water sports facilities with a new leisure and entertainment venue.
  • Ancient Sands Golf Resort, opening April 2014
  • Orascom Development is opening a new five-star, luxury apartment hotel as part of the new Ancient Sands Golf Resort. The hotel complex will offer 261 apartments in total, with 114 apartments opening with the hotel in April 2014.
  • Ritz-Carlton Hotel , Cairo will welcome a new Ritz Carlton Hotel in 2014.
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Egypt Participating at ITB Berlin 2013

Egyptian Minister of Tourism Hisham Zaazou headed a high level delegation representing Egypt at ITB Berlin 2013 that took place during the period from 6th to 10th of March 2013.

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Nearly 100 exhibitors representing the most important Egyptian hotels, travel agencies, the Hotel Association, and the Travel Agents Association where exhibiting at the Egyptian pavilion covering an area of 1515 m2

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It is worth mentioning that Egypt was the partner country of ITB Berlin in 2012. In this respect Egypt had taken the opportunity to maximize the coverage and promotion about the Egyptian destinations through a marketing strategy that included intensive advertising campaigns through conventional and non-conventional advertising channels as well as a public relation strategy that has been launched since the beginning of 2011. The campaign focused on wide participation in all major touristic and cultural events, the launching of press conferences and workshops.

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ITB Berlin hosts around 106644 exhibitors representing 187 countries, in addition to 7000 Journalists representing 94 countries.

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We’ll be back on the tourism track: Egypt

Click me Egypt’s Tourism Minister, Hisham Zaazou says the country’s tourism industry will be back in full force soon, despite recent difficulties.

Following last year’s political disruptions, the home of the Great Pyramids has struggled to regain travellers’ confidence, however, Mr Zaazou expects it all to turnaround, The Egyptian Gazette reported. He explained efforts made the Ministry as of late to reinvigorate the sector will soon payoff.

“It is time to work hard and to go forwards, not backwards,” the Minister said.Speaking at the a musical and archaeological celebration in the house of Lord Howard Carter earlier this month, Mr Zaazou reiterated that Egypt is still safe and secure for travellers from across the globe.

Last month, Egypt officially reopened the second largest of the Giza Pyramids after three years of renovations.