Egyptian Tourist Authority reassures travel industry at WTM 2013

During a press conference at World Travel Market (WTM) on Monday 4th November, Egypt’s Minister of Tourism, Mr. Hisham Zaazou, gave an update on the current situation in Egypt and the tourist authority’s plans for 2014. Mr. Zaazou stated, “More than 18 countries have lifted the travel advisory on Luxor and Aswan.” “Egypt ranks amongst the top destinations in the area; over a third of UK visitors have been to the country three times or more. Currently we are ranked as the top tourist destination across the Middle East and North Africa, accounting for up to 21.5% and 37.6% of tourism respectively. As soon as the FCO revises its travel advice for the UK, we will work tirelessly with our valued media, travel agent and tour operator partners to communicate that the whole of Egypt is open,” he continued. Looking ahead, Mr. Zaazou commented, “We’re embracing real-time online communications by utilising the latest visual technologies such as webcams and mobile apps to show exactly what is happening on the ground in Egypt now.

“2014 will bring a renewed and reinvigorated interest in Egypt as the ideal medium-haul historical, cultural and beach destination for British and Irish travellers. The destination’s abundance of world-class tourism attractions will again see travellers choosing Egypt for their holidays year-round,” he concluded.In 2014, the Egyptian Tourist Authority (ETA) will be undertaking a vigorous programme of education to ensure that the UK travel industry is kept up to date on all the latest tourism developments in Egypt. The UK team led by Omayma El Husseini, Director UK & Ireland, will develop and activate a strategic mix of tactical travel trade and consumer marketing campaigns to promote the destination’s abundance of world-class tourism attractions.

What’s new in 2014?
New developments in 2014 include:

  • El Gouna Water sports Complex Set to be one of the world’s largest cable water parks, the new complex will combine world-class water sports facilities with a new leisure and entertainment venue.
  • Ancient Sands Golf Resort, opening April 2014
  • Orascom Development is opening a new five-star, luxury apartment hotel as part of the new Ancient Sands Golf Resort. The hotel complex will offer 261 apartments in total, with 114 apartments opening with the hotel in April 2014.
  • Ritz-Carlton Hotel , Cairo will welcome a new Ritz Carlton Hotel in 2014.
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Egypt and Turkey tourism to see common promotions: Minister

Egypt and Turkey will launch a common advertising campaign to boost tourism in both countries, Egypt’s minister of tourism said during the World Travel Market that was held in London from 5 to 8 November

“The relationship [between Egyptian and Turkish tourism] is one of integration and not of competition,” Hisham Zaazou said during his meeting with his Turkish counterpart in London earlier this week.While Turkey and Egypt are both Mediterranean touristic hubs; the former is one of the largest travel destinations in the world.

Egypt, on the other hand, is much smaller in size, receiving 14 million tourists in 2010 compared to a whopping 27 million in the same year, according to United Nations World Tourism Organisation.

Tourism in Egypt was severely hit following the social and political turbulences that occurred in the aftermath of the popular uprising that forced Hosni Mubarak out of office early 2011. It started to show a slow but steady recovery in 2012, according to the latest figures.

Zaazou revealed the Egypt Air is currently cooperating with the Turkish Airlines to extend trips to areas previously not covered by the Egyptian airlines such as Brazil and South Korea.

Last October, direct flights between Istanbul in Turkey and Hurghada and Sharm El-Sheikh, Egypt’s most sought-after beach towns, were initiated.

The minister’s statements come as part of Egypt’s effort to gather international support for the struggling tourism indusrty.

In September, Zaazou said that Egypt aimed to increase the number of visitors from a projected 12 million in 2012 to around 15 million in 2013 – which would equal the number of visitors in 2010.

 

IIPT panel at World Travel Market to feature Egyptian Minister of Tourism HE Mohamed Hisham Abbas Zaazou

The International Institute for Peace through Tourism (IIPT) is proud to announce that HE Mohamed Hisham Zaazou, Minister of Tourism, Egypt, will be a featured speaker at this year’s IIPT event at World Travel Market in a panel discussion on:

Building Bridges of Collaboration for Sustainable Tourism Development in the Mediterranean Region.

Other featured speakers will include: UNWTO Secretary General Dr. Taleb Rifai; HE Nayef Al-Fayez, Jordan Minister of Tourism and Antiquities; and Mr. Elhamy ElZayat, Chairman and CEO, EMECO Travel, Egypt. The panel will be moderated by HE Akel Biltaji, Special Advisor to HM King Abdullah II and Ambassador at Large for IIPT.

The Mediterranean region is the world’s most-visited destination. UNWTO projections are that it will be adding 10 million more international arrivals a year for a total of 500 million by 2030. The region is currently challenged with economic downturns in source markets, political transitions of the Arab Spring in Northern Africa, preserving natural and cultural heritage, and the impacts of climate change. The session will explore opportunities for collaborative strategies to achieve sustainable tourism development in support of the UN Millennium Development Goals; attracting visitors from new and emerging markets; and nurturing tourism, culture, the arts, and sport in promoting a “Culture of Peace” throughout the region.

TIME AND PLACE

The session will be held at the ExCel Center, Tuesday, November 6, from 1530 to 1630 hours in South Gallery Room 20.

ABOUT THE INTERNATIONAL INSTITUTE FOR PEACE THROUGH TOURISM

IIPT is dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation; an improved quality of environment; the preservation of heritage, poverty reduction, and the resolution of conflict – and through these initiatives, help bring about a more peaceful and sustainable world. IIPT is dedicated to mobilizing travel and tourism, the world’s largest industry, as the world’s first “Global Peace Industry,” an industry that promotes and supports the belief that “Every traveler is potentially an Ambassador for Peace.”